Sokyo x Grey Goose

To celebrate Lunar New Year at The Star, Grey Goose partnered with Sokyo to create a bold, immersive dining experience inspired by the Year of the Snake. The activation combined traditional Chinese artistry with modern luxury, featuring striking floor decals, custom photo opportunities, and layered textures of red, gold, and delicate florals.

I designed the floor decals, decorative installations, and overall aesthetic to honour Lunar New Year symbolism while subtly weaving in Grey Goose’s branding. The venue was transformed with cherry blossoms, red lanterns and Grey Goose paper-cut motifs — creating a vibrant pathway for guests to explore and photograph. I also crafted cocktail pairings and illustrations, menu copywriting, and campaign messaging to tie together the culinary and visual storytelling across touchpoints.

Art Direction / Illustration / Experiential Design / Printed Material